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iPad: Publishing’s Savior?

August 4, 2010 Latest, tech No Comments

Its been a few months since the debut of Apple’s version of the Cuisine Art, the iPad. It slices away the bulkiness ( can’t believe I’m saying this ) of a laptop and makes it possible to curl up on the couch, or wherever you like to get comfortable, to read with this device. It dices and dispenses music, pictures, bo0ks, movies, games and the internet in a beautiful piece of sculpted titanium. All at a price point that is shockingly reasonable. As the dust settles from the frenzy ( dude I waited in line for 3 days to get my iPad ) the device is already showing it will have some serious implications on the future of publishing, music, gaming, and movies but can it save the the industry?

All signs point to yes. As expected, the iPad is creating new ways for magazine and newspaper publishers to deliver their content while adding value to ad placement, or in some cases, creating new ways to sell ads in the form of exclusive digital rates. Publishing giant the New York Times is looking at how they can license their technology to other publishers who want to claim stake in this century’s’ version of the gold rush. They are creating a platform to allow other publishers use New York Times’ technology to create content for mobile devices. Soon it will be common for magazines to offer print or digital subscriptions meaning most publications will have digital versions of their issues.

This is a prelude to an explosion in digital publishing. Add the dynamics of devices will allow you to experience an article or chapter in ways one could have only imagined. Reading about distant planets, then with a single touch, watching live streamed footage of that planet and its orbiting moons. Reading an article about the new M.I.A. album and listening to snippets in the background—and then purchasing the deluxe digital album filled with more bits of media. Reading about a Kehinde Wiley exhibit, virtually walking through the gallery AND even reading/learning more about each individual piece—maybe even purchasing one for your collection before some hot-shot collector does.

The possibilities are endless for enhancing and extending a readers experience. I am starting to see passengers with their iPad on buses, writers hacking away at their latest manuscript/article in coffee shops, or hardcore early adopters watching double rainbow with friends. What does this mean? This is only the beginning.

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