Portent: A fashion film that channels the past, promotes the present and predicts the future

Pretentious? Maybe. Relateable? Not really. But innovative? Without a doubt.

Portent is an impeccably-crafted fashion film produced collaboratively by The Corner and SHOWstudio, the brainchild of legendary photographer Nick Knight. It is an ornate and ethereal celebration of the human form enblazoned by exquisite couture, and a dramatic yet blissful period piece at the same time. Oh yeah, and did I mention it’s an ad?

Among the designer labels featured in the short film are Viktor & Rolf, Proenza Schouler, Kris Van Assche, Masion Martin Margiela, Ann Demeulemeester, just to name a few. What these brands all have in common, apart from their refined point of view and ungodly price tags, is that they each have their own “mini-store” on the virtual high-end fashion mall that is The Corner. The site stands out by offering visitors an especially creative and interactive shopping experience, dialed up through an array of stunning multimedia projects and campaigns which accentuate the unique DNA and design sensibility of each of its specially-selected brands.

Regardless of where you shop, how you shop, and your level of financial and artistic interest in what you wear, this film, “Portent,” and The Corner it was born on provide provocative insight on the future of retail, advertising and the notion that sex sells.